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A Winter Campaign with a little extra

November 3 2017

Bright Blue Day help William Russell launch a multi-touch lead generation campaign to drive health and life policy sales

With January rate changes on the horizon, Bright Blue Day are helping William Russell give their customers that little bit extra in the lead up to Christmas, with a range of promotional offers and incentives to beat the rate rise.

Delivered as a multi-touch campaign, with activations across Facebook, Linkedin InMail, and paid search activity, the Bright Blue Day team are firing on all cylinders to launch and optimize an end-to-end lead generation campaign—tracking new prospects all the way from their first ad click, to quote completion.

The campaign has been live just over a week and the William Russell sales teams are already reporting a surge of activity so we’re off to a great start!